Every year the same thing catches sellers out: China effectively pauses for Chinese New Year, and the brands that did not plan for it spend February and March out of stock while their competitors keep selling. It is the most predictable supply-chain event on the calendar, and the most preventable stockout of the year. The only variable is whether you booked in time.
Chinese New Year 2027 falls on 6 February. This guide gives you the dates that matter, an honest picture of how long the disruption really lasts, and the inventory plan that carries you through it.
Quick answer: Chinese New Year 2027 is 6 February, with the public holiday around 4-12 February, but the real disruption to production and freight runs roughly six to eight weeks, from mid-January into late February. Confirm production orders by early December 2026, book sea freight by mid-January, and hold six to eight weeks of forward stock in your fulfilment warehouse before the shutdown so you keep dispatching while China is closed.
The official public holiday for 2027 runs roughly from 4 to 12 February, around the 6 February date. But the holiday on paper understates the disruption.
Most export factories close for two to four weeks, not one, and because hundreds of millions of workers travel home across the country, staff return gradually rather than all at once. Add the wind-down in the weeks before, when factories stop taking new orders they cannot finish, and the slow ramp-up after, when lines are under-staffed and working through a backlog, and the effective disruption to production and shipping usually spans six to eight weeks, from around mid-January through late February.
Plan for the eight-week reality, not the one-week holiday, and Chinese New Year becomes a scheduling exercise rather than a crisis.
Work backwards from 6 February:
One honest note: we do not run your factory, and production timing sits with your supplier. What we do is handle the freight, consolidation and fulfilment side, and get your stock booked and moving before the window closes. The earlier you tell us what is coming, the more options you have.

The brands that sail through Chinese New Year do one thing: they hold enough forward stock to sell through the gap, and they store it somewhere cheap.
Because the disruption can last six to eight weeks, hold roughly six to eight weeks of forward cover in your fulfilment warehouse before the shutdown, plus a margin for the slow post-holiday ramp-up. The mistake is not buying the buffer; the mistake is where you put it. Overstocking an expensive destination fulfilment centre, such as Amazon in Q1, burns margin on storage fees. The efficient move is to hold the buffer in a low-cost origin warehouse in Shenzhen at $0.49 per CBM per day, keep dispatching direct to customers over the period, and drip-feed replenishments into Amazon or your other channels as you sell. You get the safety stock without the storage penalty.
Expect two waves. In the two to three weeks before the holiday, a rush to ship before the shutdown fills ocean and air capacity, pushes rates up, and slows transit and clearance under the volume. After the holiday, the backlog of delayed orders competes for the first available space, so congestion and elevated rates carry on for several more weeks before things normalise.
Both waves reward the same behaviour: book early. Cargo handed over before the mid-January crunch travels at saner rates and clearer lanes than cargo fighting for the last slots.
This is the same discipline that protects Q4 peak season; Chinese New Year is simply the next test of it.
Chinese New Year 2027 is not a surprise. It falls on 6 February, it disrupts production and freight for six to eight weeks, and the sellers who confirm production by early December, book freight by mid-January, and hold a proper forward buffer keep selling right through it while everyone else waits for China to reopen. Tell us what is coming and we'll get it booked before the window closes.
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See eCommerce Fulfillment →Chinese New Year 2027 falls on 6 February, with the official public holiday running roughly from 4 to 12 February. In practice most export factories close for two to four weeks around the date, and many workers travel home, so staff return gradually. Counting the wind-down before and the slow ramp-up after, the effective disruption to production and shipping usually spans six to eight weeks, roughly mid-January through late February.
Work backwards from the holiday. To be safe, place and confirm production orders by early December 2026 so goods are finished before factories wind down. For sea freight, aim to book and hand over cargo by mid-January 2027, as space tightens and rates rise sharply in the final weeks. Air and express have a little more headroom but also get congested. The exact dates depend on your supplier and lane, so confirm each factory's own cut-off directly.
Enough to sell through the gap plus a safety margin. Because production and shipping can be disrupted for six to eight weeks, a common approach is to hold six to eight weeks of forward stock in market or in a fulfilment warehouse before the shutdown, then a little more to cover the slow post-holiday ramp-up. Storing that buffer at a low-cost origin warehouse and drip-feeding it out is cheaper than overstocking an expensive destination fulfilment centre.
Fulfilment of stock already in the warehouse can continue over the period, but new production stops and freight capacity is limited, so anything not made and shipped before the wind-down waits until factories reopen and the backlog clears. The reliable plan is to get inventory into your fulfilment warehouse before the holiday and keep dispatching from it, rather than relying on fresh production or bookings during the shutdown.
In the two to three weeks before the holiday, everyone rushes to ship at once, so ocean and air capacity fills, rates climb, and transit and clearance slow down under the volume. After the holiday, a backlog of delayed orders competes for the first available space, so congestion and elevated rates continue for several more weeks. Booking early, before the mid-January crunch, is the single most effective way to avoid both the cost spike and the delay.